When Building A Website There Are Some Basic Website Tips You Should Follow.  Roadrunner Domains Wants You To Be Successful With Your New Website And We Try To Provide You With The Tools And Information You Need To Build A Successful Website For Your Business Or Organization.  Follow These Basic Website Tips And You Will Find Success On The Web!

              
  
1. Layout and design should be consistant throughout the site with navigation in the same positions on each page. Typefaces and effects such as bullet points should be the same throughout. If you use bold page titles do so on every page.

2. Make the text easy to read, keep it aligned left not centered, not too small. All capitalized text is like shouting and harder to read that lower case text. Black text on a white background is easier than white text on a dark background.

3. Make all hyperlinks easy to identify. If they are not in the standard red and blue then give them empasis using bold, underlines or larger font size. Ensure graphic links are clearly labled. Ease of use is more important than using the latest flashy effects.

4. A quick download is crucial. Avoid using the latest cool animated effect as many users are slow to accept new developments. Users won't wait for large image files or animations to load, they just click on the next web site and are lost. Keep the programming code lean by hand editing out unnecessary code and optimize images for speedier loading.

5. Have an opt-in e-mail mailing list and contact the people on it regularily. Having a form which allows people to request you to contact them with special offers allows you to build your potential customer database and e-mail them to reinforce your brand and inform them of special offers and new developments.  Express Email Marketing can help you manage your email marketing program.  Site Surveys are great way to stay engaged with your customer as well.

6. Make it easy for people to find your web site. Ask other related web sites to link to yours and link back to theirs. Visitors following links are likely to be looking for exactly what you are selling and the links help you achieve a higer position on many search engines. Get listed in directories and on search engines. Use Meta Tags to target each page of the site at the content of that page and employ a specialist search engine consultant alongside your web site designer. Get Search Engine Visibility for search engine optimization.

7. Check how the site looks on different computers, in different screen resolutions, different color settings and different browsers. Netscape browser users won't be able to see the site at all if the html code has errors.

8. Use your server logs to identify your vistors habits, how they find your site and what browser and screen resolutions they use. Then fine tune your web site to match your visitor profile. Look at which pages they visit most and arrange the web site to place your best offers where they will be seen most. Log Analytics is available at Roadrunner Domains.

9. Content is King so give visitors a reason to come back to the web site. Forums create a community feel to the site while industry news and independent information gives users a reason to bookmark your web site. Establishing your site as a hub of free information reinforces your reputation as an expert in your subject. Free RSS News Feeds are available by doing an online search for the topic you are interested in.

10. Offer a downloadable catalog from your web site. This will sit on users computer desktop ready for when they want to purchase your products. Quick Shopping Cart does this job admirably. They may not purchase today but your e-catalog will reinforce your brand everytime they look at their computer.